CONTENT FORMAT EXAMPLES
WardsAuto.com
Be seen as an expert by placing your message alongside world-class editorial.
WardsAuto provides comprehensive coverage of OEM and supplier management, as well as automotive technology and industry innovations. Stay informed on the latest advancements that are shaping the automotive industry.
We have built WardsAuto.com to empower you to reach automotive professionals in impactful ways.
Ad positions surround content that your customers value, and we have embedded native ad placements within articles to increase engagement with your message.
WardsAuto.com is the exclusive place to find features, such as the coveted Wards 10 Best Awards, extensive coverage of the world’s major auto shows and conferences, sales forecasts from our team of trusted analysts, and more!
When your customers visit a WardsAuto topic section for insights on a subject vital to them, they will see your marketing message alongside our content.
Digital Ad Units
PRESTITIAL/ WELCOME
SITE TAKEOVER
JUMBOTRON
LEADERBOARD
BRAND IN-FEED NATIVE
FLOOR/ FOOTNOTE
GALLERY INTERSTITIAL
IN-ARTICLE VIDEO
IN-BANNER VIDEO
WardsAuto provides news updates, coverage of industry leaders, and trends analysis to over 155,000 industry professionals on a regular basis. Advertisers can reach this engaged and decision-making audience through attention-grabbing banner or text-based messages integrated with the content.
DISTRIBUTION: 57,000+
OPEN RATE: 28.76% CLICK-THROUGH RATE: 6.64%
WARDSAUTO DEALER EDITION | Frequency: Weekly (Fridays)
Weekly roundup of news, columns and insights.
WARDSAUTO DEALER 5 | Frequency: 2x Per Week (Mondays & Wednesdays)
Informal collection of five “must-know” items, sent Monday & Friday.
WARDSAUTO DEALER FIXED OPS | Frequency: 2x Per Month
All things related to automotive dealer fixed operations.
DISTRIBUTION: 62,000+
OPEN RATE: 34.94% CLICK-THROUGH RATE: 10.41%
WARDSAUTO DAILY EDITION | Frequency: Daily (Monday-Fridays)
Highlights of top content and analysis from WardsAuto.com
ENGINE, ADVANCED PROPULSION & TECH UPDATE | Frequency: Bi-Weekly
Overview of content and analysis on engines, powertrains and other technologies.
LEAD SPONSOR: Your company will enjoy top visibility with a 580x80 banner above lead content.
BANNER SPONSOR: Your 580x80 ad will appear within the newsletter body.
TEXT AD SPONSOR: Your 60-word plus link ad, and bonus 180x150 banner appearing alongside it, will appear surrounded by content.
TOP TEXT AD POSITION: Featured below lead content.
RUN OF NEWSLETTER: 580x80 banner. Text ad + 180x150.
Popular Content Formats
eBooks are a great way to engage and educate your audience by providing highly desirable and rich content. They are more visual and conversational than white papers and can be promoted chapter by chapter. eBooks can help establish authority in your industry, bring in new traffic, generate leads, promote your brand or product, and provide long-term engagement. They typically range from 24-48 pages, include a product PDF, design/layout production, and registration capabilities. Hosting by WardsAuto is optional.
White Papers are a great way to establish subject-matter expertise and thought leadership, provide solutions to industry problems, and generate high-quality leads. Informa offers end-to-end program management including topic discovery, content development, design, and production. Experienced editors or subject-matter experts work closely with you during the content creation process to ensure messaging is on target. The content asset can be used across various content marketing initiatives.
Our analyst-led webinars position your company as an industry expert, generate qualified leads, and increase ROI. They are up to 1 hour in length with live Q&A, moderated by an industry expert, and include marketing and promotions as well as attendance reporting. This is a cost-effective way to create engaging content and place your message in front of targeted professionals.
Video-based discussions featuring your executives to showcase your brand's innovation, market leadership, and expertise. The interview is typically 10-15 minutes long and consists of 3-5 questions, with the option to package 2-3 videos together as a series. Includes a dedicated landing page, marketing promotion campaign, up to 3 related assets, speaker and moderator bios, a written summary of the video, and the client's logo and call to action. The interview can be conducted remotely, and the landing page remains live for 12 months.
Create a digital hub to house your content marketing assets and engage your target audience. This approach allows users to self-educate and take their own "self-nurture" journey, leading to quality leads and deeper metrics. A multi-touch marketing campaign and single-sign-on approach accelerate the decision-making process, and always-on nurturing encourages users to spend more time engaging with your content. Additionally, this approach can be used to score user engagement and further qualify leads.
We will market your content to our audience based on your selections and keep pushing until we hit the lead guarantee.
Analyst / Consultant
Association
Automaker
Commercial Fleet Management
Dealership
Education/Academic
Government
Financial Services/FinTech
Hardware Developer
Logistics/Utility
Media/Press
Mobility/Telematics service provider
Software Developer/Provider
Supplier to Automaker (Non-Tier 1)
Testing Company
Tier 1 Automotive Supplier
Vendor to Dealerships
Academic
Analyst / Consultant
C-Level/Owner/Principal
Cyber Security/ Data
Design & Engineering
F&I
Financial / Legal
Fixed Operations General Manager/Controller
Government Affairs
Human Resources/Personnel
Information Technology
Innovation/Strategy
Marketing/Communications
Media
Production
Operations/Logistics
Program & Project Management
Purchasing / Quality
Research & Development
Sales/Business Development
Senior Management
Department Manager
Staff/Support/Customer Service