THE IMPORTANCE OF MARKET INTELLIGENCE
Trusted Data • Expert Insight • Reliable Forecasts
Wards is synonymous with automotive, reporting from Motown, the town that put the world on wheels, since 1924. Wards Intelligence is valued for its wealth of data and expertise, born out of a century of relationships with key automotive players.
Our historical and current datasets, our reputation for reliability, our pragmatic perspective and our industry-embedded analysts are why over 90% of our subscribers renew each year. They rely on us to interpret what's happening right now and predict the future. We explore and provide insight on the most important strategic and technical trends in the industry and guide your decision-making as you navigate the AutoTechtransformation.
Learn More at WardsIntelligence.Informa.com or Email Sanjay.Singh@Informa.com
Subscribe to Our Data & Research
Provides access to our Data Center for up-to-date info on vehicle sales, production, inventory, propulsion, and technology take rates. Our expert analysts provide insights on automakers, suppliers, and global markets. Data is downloadable in Excel format.
Offering trend analysis and a view into the future, including the quarterly Wards Intelligence Outlook Conference featuring 3-4 presentations on key technologies and vehicle volumes. Subscribers can access saved presentation content for later review.
Access to our analysts’ studies into game-changing industry tech and trends. We offer research in various formats including State of Play, Forecast, Survey & Analysis, Ecosystem Players, Landscape & Value Chain, key Q&A Interviews, OEM Strategy and Rankings.
How Do We Help Marketers with Market Intelligence
Draw from a deep pool of expertise to define your target audiences, understand their needs, and differentiate from competitors.
- World-class OMDIA Wards Intelligence research and consultancy
- Data-backed marketing strategy services
- Buyer persona development
- Competitor reviews
The Need for Market Intelligence
Technology buyers today are faced with countless efforts to grab their attention, and so sophisticated marketers know to lead with content that is expert, targeted, and personalised to help them solve their problems. WardsAuto and Informa Tech helps you become the go-to resource for your customers, giving you the tools to get real-time knowledge on your market and customer, assess your competitors, and anticipate your customer’s current and future needs.
Research is great for marketers for:
- Content Marketing: Research provides the basis for data-rich content for infographics, whitepapers, webinars and blogs
- Marketing Strategy: Insight studies can help you with everything from messaging to where, when and how to reach your target audience
- Thought Leadership: Research based content gives your brand credibility and prominence in a crowded marketplace
Example Market Intelligence Package
We offer a range of Market Intelligence Solutions, designed with your needs in mind. Whether you are planning a Product Launch or seeking an understanding of your Competitive Market Position, our Team is on hand to build a package to suit.
- Market and Competitor analysis - Research Consultancy from Omdia Wards Intelligence
- Marketing Strategy Services
- Research for Content Marketing
Our Experts
Steve Bell | Chief Analyst – Connectivity
Steve is an accomplished strategy and technology analyst. His coverage at Wards Intelligence focuses on connectivity-based technology transformation (4G, 5G, V2X, Satellite, Mobile Edge computing, AI, IoT, cybersecurity and blockchain) on vehicles, development and production and adjacent areas such as smart cities.
Maite Bezerra | Principal Analyst – Software-Defined Vehicles
Maite is a Principal Analyst at Wards Intelligence, covering the automotive industry transition to the software-defined vehicle. She follows the evolution toward new electric/electronic vehicle architectures, software development frameworks, revenue streams, and how the automotive supply chain ecosystem is changing.
Adam Ragozzino | Principal Analyst – Batteries and e-Powertrains
Adam covers the rapid advancements in electric vehicle batteries and electric powertrains. As an analyst, he looks at events and technology innovations in the industry and helps explain why they matter and what comes next. His latest project is concerned with battery chemistry trends.
Christie Schweinsberg | Principal Analyst – Digital Economy & Sustainability
Christie is a Principal Analyst at Wards Intelligence. She follows and analyzes all topics pertaining to Sustainability in automotive and the opportunities with an increasingly digital economy.
David Zoia | Senior Director – Content
Dave is a veteran journalist and analyst with more than three decades’ experience covering the global auto industry. His work focuses on Autonomous Vehicles, Shared Mobility and Electrification, as well as the impacts of those industry megatrends in the automotive retail sector.
Drew Winter | Principal Analyst – Cockpit of the Future + Community Manager
Drew follows how vehicle cockpits are evolving in the era of electrification, connectivity, and autonomy. He turns his research into data-driven reports, webinars, and special events.
Haig Stoddard | Principal Analyst – Forecast and Markets
Haig has followed the auto industry for over three decades, starting as a reporter and editor for Ward’s Automotive Reports and transitioning to automotive market analyst. He produces regularly scheduled and custom subscription-based posts tied to North America production and sales analysis and forecasts, as well as general global market analysis.
Glenn Sanders | Principal Analyst – Autonomous Vehicles
Glenn synthesizes information about automotive technologies, markets, and key players, including OEMs, suppliers, service providers, and platform providers. He brings more than 25 years of insight from his business and technology experience in Silicon Valley and Japan as a senior technologist and technology writer.